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BIRC Seminar Series: Creepy kills the Canary!
|Date & Time:||
Thursday , 12/06/2012
from 01:45 PM to 03:00 PM
|Location:||Charlton College of Business, CCB 115|
|Sponsored by:||supported by a grant from the Provost Office|
CEO & Co-Founder of Smak
Boston, MA 02110
Abstract: Marketers love big data, and we love to dig in deep and mine this data to build lead generation. What happens when we dig too deep, take too much info, or don't engage properly with customers in this marketing age, we freak them out! How can we engage our customer’s effectively and where is the canary in the coal mine to help us know when we are getting into danger. This impactful session takes a look at the growing sentiment around personal data, and how to effectively market on social channels and mine big data without crossing the line.
Matthew Hooper is a serial entrepreneur who has built organizations. He has also thrived on transforming cultures from service centric to customer centric organizations. An international speaker and an educator on Service Management in technology, Matt has been regarded as one of the foremost experts on end user experience management. He is an expert in building value based customer engagement and co-hosts the highest downloaded podcast on ITSM, #ITSMWP.
For further information about BIRC and its activities, please click the following link: http://www.umassd.edu/birc/
|Additional Info:||BIRC Seminar Series|