Studies and Research
US Charities' Adoption of Social Media Outpaces All Other Sectors for the Third Year in a Row
This new research shows that charitable organizations are still outpacing the business world and academia in their use of social media. The latest study (2009) revealed that a remarkable ninety-seven percent of charitable organizations are using some form of social media including blogs, podcasts, message boards, social networking, video blogging, wikis and Twitter. Read more.
Social Media and College Admissions: Higher-Ed Beats Business in Adoption of New Tools for Third Year
This newly-extended longitudinal analysis shows that colleges and universities continue to embrace social media as their adoption of blogging again outpaces both the Fortune 500 (22% have a corporate blog) and the fast-growing Inc. 500 (42% have a corporate blog). The latest research shows 51% of colleges and universities have an admissions blog for their school. Read more.
The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies
This new study revisits and refreshes that prior in-depth study and expands to look at the Fortune 500's usage of the most dramatically growing new social media site - the microblogging service Twitter. Read more.
Social Media in the 2009 Inc. 500: New Tools & New Trends
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations. This new study revisits the Center’s study of Inc. 500 social media usage for the third consecutive year, making it a valuable and rare longitudinal study of corporate use of these new technologies. Read more.
Still Setting the Pace in Social Media: The First Longitudinal Study of Usage by the Largest US Charities
The University of Massachusetts Dartmouth Center for Marketing Research recently completed one of the first statistically significant, longitudinal studies on the usage of social media by United States charities. The new study compares organizational adoption of social media in 2007 and 2008 by the 200 largest charities in the United States as compiled annually by Forbes Magazine. Read more.
The Fortune 500 and Blogging
Each year Fortune Magazine compiles a list of America’s largest corporations. The list includes publicly and privately held companies for which revenues are publicly available. The Fortune 500 is a definitive list of the country's largest (by revenue) and most influential companies. A company's fall in rank on the list could indicate or reflect problems for the company or its industry, and a move up the list generally signals good news. The Fortune 500 is often viewed as a list of America’s most admired companies. Read more.
Social Media and College Admissions: The First Longitudinal Study
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media by college admissions offices. The new study compares adoption of social media between 2007 and 2008 by the admissions offices of all the four-year accredited institutions in the United States. Read more.
Social Media in the Inc. 500: The First Longitudinal Study
The University of Massachusetts Dartmouth Center for Marketing Research recently conducted one of the first statistically significant, longitudinal studies on the usage of social media in corporations. Read more.
Blogging for the Hearts of Donors
Largest US Charities Use Social Media
Americas largest charities are turning to the Internet in an effort to increase awareness of their missions and to help connect with their constituencies. While these organizations are known for their nonprofit status and their fundraising campaigns, they demonstrate an acute awareness of the importance of Web 2.0 strategies in meeting their objectives.
