Customer Relationship Management via the Internet

4/25/02


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Table of Contents

Customer Relationship Management via the Internet

Agenda

What is CRM Software?

What CRM Software Isnít

Why CRM Software Now?

CRM and Marketing Automation

CRM and Sales Force Automation

CRM and Customer Service/Support

Overview of Different CRM Software Categories

CRM Software as a Web-Based Service

Advantages

Disadvantages

Salesforce.com

Upshot

Salesnet.com

Adler PPT

Adler PPT Integrating People, Process, and Technology for Growth

Author: Fahri

Email: f1karakaya@Umassd.edu

Home Page: www.umassd.edu/ecommerce

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