A SWOT Analysis:
Strengths, Weaknesses, Opportunities and Threats
The SWOT Analysis
A SWOT analysis is a strategic planning tool used to evaluate Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are attributes that measure an institution's internal capability while opportunities and threats refer to how the external environment affects the College.
- Strengths are areas that make the institution stronger, aspects that add value and make the institution stand out from the competition.
- Weaknesses are those areas in which the institution does not perform well or could stand improvement.
- Opportunities are factors that have the potential to make the institution stronger, more enduring, more competitive and,
- Threats are those things that have the potential to adversely affect the institution.
A SWOT analysis can help to identify areas for development, minimize and correct the weaknesses, and take the greatest possible advantage of potential opportunities while formulating a plan to deal with potential threats. It helps those involved in the planning process to look at areas where there is alignment and misalignment between the institution's capabilities and the opportunities it could pursue.